For corporate innovation teams
Describe an idea in the morning. By lunch it runs live under a neutral ghost brand, with real Google ads and test pricing. A week later you get a go/kill verdict against criteria you locked before launch.
€250 ad spend included · No brand exposure · Go/kill in 7 days
Sample report. Variant A (dark) vs. B (light).
Marketing, legal and comms sign-off takes longer than the test.
Innovation teams rarely have their own ad account.
Surveys measure stated intent. Boards discount them.
A validation sprint costs a multiple of the test itself.
How it works
Our agent drafts the page while asking at most five questions.
Hypothesis, kill criteria, budget and duration are frozen with timestamp and hash.
Ghost-brand pages and Google Search ads run from our account. Hard budget cap.
Go, kill or inconclusive — a shareable report and a PDF for your stage-gate deck.
Pricing clicks, emails and paid reservations count. Ad clicks alone never decide.
Criteria can't be massaged afterwards. Any change shows up as an amendment.
Every test runs under a generated ghost brand on our domains. GDPR handled.
Pricing · ad spend included · excl. VAT
€750 per test
€3,000 5 tests · 12 months
€12,000 per year
Questions
A neutral, purpose-built brand we create for each test. Real people see real ads and a real landing page — but nothing links back to your company.
Yes. Every test includes €250 of Google Ads spend. You don't need a card on file with Google or approval from marketing.
Then it worked. You set the go/kill thresholds before the test runs, so a kill verdict saves you months of building something the market doesn't want.
We collect only what's needed to measure intent (clicks and voluntarily given emails), process it in the EU, and delete emails 30 days after the test.
Seven days from approved brief to evidence report, including ad review time.